As part of its strategic digital transformation efforts, AIA Hong Kong & Macau embarked on a significant project to enhance its recruitment and administrative processes using the Adobe Experience Manager (AEM) platform. We developed a premier agency recruitment portal on their public website, designed to provide an engaging and efficient experience for potential agents. This portal leverages AEM’s robust features to simplify and enhance the recruitment process.
Concurrently, we transformed the admin portal workflow, focusing on streamlining internal operations to improve efficiency and accuracy. These initiatives represent a substantial advancement in AIA’s operational framework, aligning with its commitment to innovation and excellence. This case study explores the strategic objectives, implementation steps, and resulting benefits of these projects, providing insights into how AIA Hong Kong & Macau continues to evolve and lead in the insurance industry through strategic digital initiatives integrated within the AEM platform.
To transform the agreed process flow into an actual user journey, we conducted detailed focus group discussions. These sessions revealed critical insights into the recruitment process, highlighting specific requirements and preferences of potential users. By integrating these insights, we developed a user-centric recruitment application that simplifies navigation, enhances user experience, and addresses the key challenges identified during the discovery phase
During the implementation of recruitment tools for AIA Hong Kong & Macau, we strategically integrated the recruitment funnel as the core guiding framework. This structured approach ensured that each phase of the candidate journey, from initial awareness to final hiring, was seamlessly connected and optimized, resulting in a streamlined and efficient recruitment process
We implemented an online income calculator for AIA’s premier agency, designed to work seamlessly on both web and mobile devices. This tool enables agents to estimate their potential income from lead follow-ups, providing real-time financial projections that help them manage their activities efficiently and effectively
By providing access to comprehensive, up-to-date data, these tools enable users to analyze performance trends, assess the effectiveness of recruitment strategies, and make informed adjustments. This data-centric approach supports more accurate forecasting and strategic decision-making, ultimately driving better business outcomes
Through the implementation of social platform sharing features, AIA Hong Kong & Macau has expanded its recruitment reach exponentially. Agents can now easily share their profiles and relevant resources with their networks on popular social platforms such as LinkedIn, Facebook, and Twitter.
The flexibility and scalability of AEM allowed us to design a recruitment portal that adapts to various user needs and preferences. Through AEM’s modular design approach, we customized the user interface and functionalities, ensuring a seamless and intuitive experience for both potential agents and administrators
React Native enabled us to maintain a consistent look and feel across different devices, ensuring that the tablet app delivers a unified experience in line with AIA Hong Kong & Macau’s branding. This cross-platform consistency is crucial for recruitment process, as agents can easily transition between devices without a learning curve
